Archi Vista
ARCHI VISTA is a Swiss brand created by BNW, who were commissioned to develop a complete brand identity from the ground up. Responding to the need to redefine how windows are perceived in contemporary architecture, BNW built the brand at the intersection of experience, craftsmanship, and advanced technology. The objective was not only to position ARCHI VISTA as a manufacturer of high-quality timber and timber-aluminum windows, but to establish it as a design-driven brand delivering solutions that connect aesthetics, functionality, and the unique identity of each project, addressing architects, developers, and property owners who expect more than standard solutions.
BNW developed a brand identity rooted in the synergy between architectural thinking and a deep understanding of materials, with wood as a natural and sustainable foundation. The result is a brand that communicates authenticity, durability, refined design, and continuous innovation.
The ARCHI VISTA claim system is built on a clear and structured foundation, covering all levels of brand communication - from core messaging to product positioning. All claims originate from the same idea: the symbiosis of nature and technology, tradition and future, emotion and precision.
At its center, the core claim “Natural wood. Digitally simple. Swiss windows.” defines a system of values - sustainability, innovation, and origin - forming the semantic and emotional foundation of the brand. Together with supporting PR and product claims, it positions ARCHI VISTA as a brand that rethinks windows as essential elements of modern architecture and contemporary living.
This positioning is translated into a cohesive visual identity across all touchpoints, including logo, typography, color system, brochure, promotional tools, and a new website.
The ARCHI VISTA logo is built on a precise grid system, reflecting the brand’s architectural mindset and attention to detail. The wordmark is arranged in two carefully balanced rows, with strokes derived from the letter “I” creating a clear visual rhythm and forming a minimal rectangular frame.
This frame evolves into an abstract window symbol, composed of two to four divisions that suggest space, transparency, and precision. Rather than literal window forms, the logo uses reduced, architectural lines, evoking structure, scale, and order in a refined, contemporary way.
The construction is highly intentional: subtle overlaps and alignments between letters create a sense of balance and cohesion, while the proportions are guided by consistent reference points such as the “I” height and key spacing units. This system allows for flexible variations while maintaining a strong, recognizable identity.
The resulting frame becomes a distinctive brand device, a versatile graphic element that represents architectural clarity, modularity, and custom design, forming the visual foundation of the ARCHI VISTA brand.
The visual identity is defined by a strict system of color, typography, and structure.
The ARCHI VISTA color palette follows architectural minimalism, where each color expresses intent rather than decoration. The primary colors - black, white, and cool gray - form a timeless foundation of clarity, precision, and balance while allowing material, light, and form to take center stage.
Black represents strength and structure, white creates space and openness, and cool gray connects craftsmanship with technology.
The secondary colors - Yves Klein Blue, Mocha Mousse Brown, and copper - add depth, emotion, and character. Used sparingly, they express the duality between architecture and material, and between precision and expression.
Typography plays a key role in expressing the ARCHI VISTA brand, where form follows function and clarity defines communication. BNW selected two geometric sans-serif typefaces, Instrument Sans and Neue Einstellung, to ensure both strong symbolism and high functionality across all touchpoints, supporting multilingual use in both German and English.
The typographic system is based on contrast: bold, uppercase headings create a strong visual presence, while lighter body text with generous white space ensures clarity and readability. The overall tone is digital, progressive, and precise, reinforcing the brand’s architectural and forward-looking character.
Promotional tools, a product brochure, and a new website extend the identity into a consistent brand experience across digital and physical environments.
