HIDDEN SOUND Video Production
In a digital era defined by visual storytelling, HIDDEN SOUND is striking a powerful chord with its audience - one frame at a time. Brand New World is amplifying HIDDEN SOUND's identity and values via compelling video content, transforming how audiophiles and everyday listeners alike engage with premium sound.
HIDDEN SOUND, the Swiss-made 2.1 HiFi digital sound system renowned for its revolutionary 360-degree sound and the world’s thinnest speakers, is not just selling a product but creating a sensory experience. Through Brand New World's campaign, the brand uses video content to explore the emotional and technical aspects of high-fidelity audio, using video as the important medium to tell its story.
At the heart of HIDDEN SOUND’s video-driven approach is a strategic vision: to become the go-to thought leader in the home audio category. This means delivering more than just beautiful visuals, it’s about offering substance, expertise, and insight.
The campaign is a part of a broader ecosystem of digital campaigns, each tailored to meet the audience where they are - whether on social platforms, streaming services, or within audiophile communities. The video content acts as the connective tissue across this digital landscape, reinforcing brand values while sparking interaction.