FLAIR Tribal Gathering Website
The FLAIR Tribal Gathering’s conference website serves as the cornerstone of its digital marketing strategy, offering a seamless entry point into the event experience while also functioning as an online ticketing platform. Brand New World designed a powerful and user-friendly website, featuring an innovative blend of narrative and visual content that enhances usability and modularity - ultimately crafting an engaging and intuitive user journey.
FLAIR is renowned for its forward-thinking approach across design, the creative industries, culture, and technology. The second edition of its two-day conference for industry leaders, held at the Genesis Studio Zurich, Switzerland explored a diverse range of topics - including robotics and art, artificial intelligence, longevity, and beauty - reflecting the brand’s commitment to innovation and cross-disciplinary dialogue.
Its content management system is highly user-friendly, enabling the FLAIR marketing team to independently plug in, update, and modify content without relying on designers or developers. The result is a fast and efficient workflow, with fully responsive flexibility across all screen sizes and seamless performance on both iOS and Android devices.
The newsletters sent through the new website serve as a powerful yet user-friendly email marketing tool, enabling FLAIR to connect directly with its target audience. This feature allows the team to easily share news, updates, and curated content-keeping the community engaged and informed in a seamless and efficient way.
Social media interactions play a key role in FLAIR’s communication strategy, fostering dynamic engagement, connection, and dialogue across platforms. Each FLAIR social media campaign adheres to carefully curated visual guidelines, ensuring brand consistency while capturing the spirit of the event. From “A Walk with FLAIR” along Bahnhofstrasse and inside the Genesis Studio Zurich, to live art performances that blend fashion, robotics, and visual storytelling, the campaigns showcase a rich tapestry of experiences. Highlights include rejuvenating talks, explorations of time and regeneration in beauty, cutting - edge trends, and the empowering possibilities of AI - from mobile applications to an AI-curated networking dinner.
