Davidoff Cigarettes Essentials Limited Edition - the Bespoke Concept

BNW created the Davidoff Cigarettes Essentials Limited Edition, recognizing the global trend for limited editions and customization, primarily driven by a widespread feeling that society has become so depersonalized. Two distinctive collections were created: SENSE and SENSITIVITY. The Davidoff Cigarettes Essentials Limited Edition "Sensitivity" reflects our premium materials and effects through new created cigarettes brands: Carbon, Black Crystal, Cut, Future, Urushi, Bespoke, Bullion, Glow, 3D, Code, Kaleidoscope and Reflections.

BNW's state of art pack concept achives a premium hand made quality of paper in touch and feel. Each paper tendon can be felt under the fingers, with an astonishing smoothness of material achieved with soft varnishes.

Our communication strategy was based on buying into the tailor-made hype, a delightful experience of holding a well deserved status symbol for our cosmopolitan, affluent, culturally interested man of the world.