Moc Prirode TVC

The Serbian high-quality food and beverage producer Agroekonomik came to us to reinvent itself as a modern brand, distinct but consistent within the traditional values of its brand profile. Its 20 years old “Power of Nature” (PoN) brand had high quality bio products, a specific “healthy” credibility, but low appeal and awareness, mainly as result of outdated design and no consistent brand message.

Moć Prirode Corporate from BrandNewWorld/BelgradeDesignWeek on Vimeo.

We articulated the brand’s entire product portfolio into 4 main product/positioning lines, mirroring lifestyle interests and market segmentation: Pure -100% nature, Geo -organic, Neo -original and Ego – refreshment. As basis for all creative work, we associated Agroekonomik‘s products with nature. We articulated the brand’s message into one powerful brand credo: “Everything You Desire”.

Moć Prirode NEO from BrandNewWorld/BelgradeDesignWeek on Vimeo.

Moć Prirode PURE from BrandNewWorld/BelgradeDesignWeek on Vimeo.

This strong idea was communicated through all tools: unique on-pack copy mirrored in the ads, elegant packaging, proprietary logo and typography, carefully planned and executed marketing campaigns both ATL and BTL: tvc-s, print and outdoor ads, promo-tools and PR, extensive in-store merchandising.

Moć Prirode EGO from BrandNewWorld/BelgradeDesignWeek on Vimeo.

As a result of our work major sales increase, while reinforcing PoN’s traditional brand equity, and opening its offer to a completely new, exiting generation of consumers. Agroekonomik can now comfortably establish itself as the undisputed leader of innovative healthy food.

Moć Prirode Integralni from BrandNewWorld/BelgradeDesignWeek on Vimeo.