Brand New World curators Vesna and Jovan Jelovac, together with those cool cats from Architonic, enjoyed the company of Milan’s Goods and Bads in arguably one of the most fashionable showrooms in town – DUŠAN. We were honored to host more than 600 guests at the final counting at midnight, among them our esteemd colleagues and collaborators from all over the world, such as Thomas and Simone Feichtner, Ora Ito, Stefan Diez, Jonas Wagel, Renny Ramakers, Aldo Cibic, Marcus Fairs, Zuzanna Skalska, Galit Gaon, Odile Hainault, Lisa Courier, Marc Viardot…

They all joined us to an all-swinging vernissage for selected movers and shakers of the international design circuit, who, while listening to the frantic beats of “Kill The Tills”, sampled Studio Appetit’s luscious things of edible beauty. The interactive eating experience included luxury fruit foam, sprayed into sexy black latex gloves handed to our esteemed guests, edible gold, liquid bursts, fruit clouds and unexpected protein, with a grande finale for Milano’s bright and beautiful in form of edible make up / lip gloss – served in front of a mirror with toppings of flavoured salt and crystallised flowers – with accompanying wondrous drinks.

We were delighted to meet you in BNW’s Milanese palazzo, recreating the idea of a classical author’s salon at Dušan’s so fashionable showroom, with works and the spirit matching his own terribly high couture propositions. Many thanks to Caroline Wilcke for the most beautiful dress of the evening, and Tobias and Nils for hosting their Milan party with BNW! The fact that most visitors went home happily with their silver champaign chalices by Dante, spoke tomes about the effortless chicness of this memorable ARCHITONIC night in Milan 2015.

Watch this space – see you again soon in Basel for our Art Basel extravaganza together with Laufen!

Vesna Jelovac and Marcus Fairs

BNW opening



_MG_1870BNW opening

BNW opening

_MG_1646things of edible beauty2_MG_1635 _MG_1824Take a look at all Brand New World Milano 2015 @ Dusan exhibition photos.