BRAND NEW WORLD, produced by Vesna and Jovan Jelovac – forecasters of design future – is delighted to announce the most exciting works of 2015 in the center of the design world, as part of the Milan 2015 Fourisaloni program, in what is arguably one of the most elegant design showrooms in the city – DUŠAN.
The location is smack in the middle of town – in one of Milan’s legendary Gio Ponti buildings – on the border of Brera and the new up- and coming San Gregorio design area, between Piazza Republica and Porta Venezia. DUŠAN SHOWROOM – VIA ANTONIO ZAROTTO 1, MILAN, ITALY.
Brand New World’s curator, Jovan Jelovac, said: “We are very excited to recreate the idea of a classical author’s salon at Dušan’s so fashionable showroom, with works and the spirit matching his own terribly high couture propositions. After all, the name is Saloni, not another Design Week, and the city is none less than Milano, so we are speaking of rarefied class, deeply rooted in both cutting edge avant-garde, as well as laser sharp craftsmanship. The location is smack in the middle of town, in one of the legendary Gio Ponti buildings, on the border of Brera and the new up- and coming San Gregorio area, which our friends from Wallpaper, Droog Design and Kvadrat, among others, have so beautifully opened for international design now. Congratulations!”
BRAND NEW WORLD SHOWS “DESIGN 2.0” – bringing together eight key studios – who epitomise the new concept of “Designers/Makers/Entrepreneurs”, rethinking the entire business and creative model. Each studio is showing work premiering in Milan 2015, defining a truly BRAND NEW WORLD of design.
This year’s stellar BRAND NEW WORLD @ DUŠAN Milan 2015 line-up includes: