ZERO ZURICH LAUNCH

ZERO ZURICH LAUNCH & DIMORESTUDUIO: BRAVE NEW WORLD EXHIBITION OPENING



Project: ZERO ZURICH
Date/Time: 09/07/2017 – 09/07/2017 / 06:00 PM - 09:00 PM
Address: Dufourstrasse 169, 8008 Zurich

WHAT IS ZERO ZÜRICH?

The first Zürich Edition of the world famous ZERO city magazine, covering the Calender from 1. – 30. September 2017, distributed for free at 200 plus carefully selected locations in Zürich.

WHAT IS ZERO MILANO?

Simply put ZERO MILANO is pure LOVE for its readers.

Its a legendary 20 years old FREE city magazine, the most read and collected of all city magazines in Italy by more than one million people each month.

Its distributed for FREE to over a thousand carefully selected points in Milano, Roma, Bologna, Veneto, Genoa, Torino, Napoli, Firenze, and outside of Italy also in Istanbul.

It is world famous for its humour, wit, speed and fun, its unique one-partner COVER PAGES, and especially for the custom made collaboration with cutting edge CULTURE and LIFESTYLE projects.

Since almost ten years now ZERO is equally intensively being followed by users on all internet platforms, such as the ZERO.EU website, apps and social media.

WHAT IS ZERO.EU?

Since 1996 ZERO is the most read magazine for events and lifestyle in Italy. Since 2007 it is also the reference website for knowing where to go, what to do and with whom.

Always free, always in town, on paper or on smartphones, always in your pocket, published today in Milano, Roma and Istanbul on paper in 20.000 copies, and additionally for Bologna, Veneto, Napoli, Torino and Firenze as app and website.

Making rounds at day, we go out in the evening, always out at night. Weekend never at home, holidays out of town. We drink, dance, eat, do. Let’s find ourselves on the internet, let’s go, let’s just love, ping, paw… the best of life.

When drinking well was not even fashion, ZERO was already telling you where to do it. When to fly to a party you needed a flyer, ZERO had it. When contemporary art and design was re-invented, ZERO was present.

Every hour of every day of every month ZERO sends out over a million people out of the house in Italy, of ages between 21 and 51.

Wherever they are having fun, ZERO is there with them.

NOW ZERO WILL BRING THE FUN TO ZÜRICH TOO!

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WHAT IS SO SPECIAL ABOUT IT?

Three simple but unique facts:

A) Its UNBELIEVABLE functional and accessible – because its FREE, well distributed and fits in the pocket (105 x 150cm size), so you can carry it with you easily

B) Its UNBELIEVABLE dependable and accurate – because it’s PASSIONATE about the curation of the BEST events in each city

C) Its UNBELIEVABLE beautiful and modern – because it CARES about its own design and culture, collaborating with the MOST progressive events, people and ideas

ZERO ZÜRICH is fun, social, cool – and totally digital in its DNA.

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WHAT IS OUR MISSION?

Get the city people out of their homes and into all KEY EVENTS, accurately, fun and good looking, in the same time promoting a contemporary, socially responsible and sustainable lifestyle and culture to the widest possible audience, characterised by CURIOSITY AND INTELLIGENCE and the ideals of SHARING, FAIRNESS and HAPPINESS.

And our little signature love for DESIGN THINKING (because, after all, we come from the world capital of design:). Design is more than the looks. Design is the method, the communication, the collaboration, the future.

ZERO is world famous for its art direction and its trademark unique, smart covers, as well as countless special project collaborations with leading brands, cultural institutions, artists, festivals…

ZERO is the premier AMBASSADOR of MODERN LIVING, now thankfully present also in one of the most progressive countries in the world – Switzerland. First as printed edition, and as a website.

WHAT IS OUR TARGET AUDIENCE?

The most curious, active, interested, outgoing, smart, urban, consuming 21 – 51 year olds.

With the exception of Zürich – probably the wealthiest city in the world – where “the Fifties are the new Forties” for smart people who go out and consume culture, arts, design, music, parties and gastronomy, so that we have moved the target to 21 – 61, because of all the happy 50+ Porsche cabriolet drivers in Zürich:).

In general, as ZERO always portraits truly its city, ZERO ZÜRICH is probably a bit older and more selective than ZERO MILANO, which is probably more fun and adventurous…

In short, we will probably have a longer dinner at a restaurant after a vernissage in Zürich, no matter if in the Löwenbräu Area or in Seefeld – and they will probably have a quick espresso or gelato between two vernissages in Milano, but –

– but its still and always the same CUTTING EDGE ZERO STYLE, featuring the best vernissages, and featuring the signatory DOLCE VITA of the city!

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WHICH CONTENT WILL WE COVER?

Good that you ask – probably EVERYTHING – but only the BEST!

ZERO ZÜRICH is a true mirror of each city’s soul and monthly calendar, and the soul and monthly calendar of Zürich is CUTTING EDGE!

In any respect: THE BEST in arts, design, clubbing, architecture, modern concerts, classic music, theatre, talks, conferences, festivals, fairs, innovations, experimentation, walks, dances, courses – regardless if from Switzerland, Europe or the World, Zürich invites and shows ONLY THE BEST, punching far over its (inhabitants size-) weight.

But we cover also EVERY OTHER event which deserves to be highlighted on the calendar by our curators’ sharp and trained eyes.

Thats why we say that ZERO is PURE LOVE, because it mirrors the affection of countless visitors to all dates that ZERO arranges for them during a year!

And just imagine during 20 years:)

WHICH ADVERTISING WILL WE FEATURE?

The best brands and projects that want to reach this sensible and wide Zürich audience.

Examples: From CULTURE and SPORTS – announcements of concerts, open air festivals to art exhibitions and theatre plays;

from FMCG brands – chocolates, coffee, shampoos, food and beverages, high street fashion;

to LUXURY – watches, cars, top fashion; from CLASSIC SERVICES you need to get your life in shape such as banking, real estate and insurances;

to GASTRONOMY – showcasing the Zürich clubs, bars and restaurants scene, INNOVATIVE PRODUCTS AND SERVICES – premiering the latest technologies and developments;

all the way to our SPECIAL RAPPORT with the most sophisticated young urbans who follow our NIGHTCLUBBING, digital developments, startups, design and architecture features;

…and our special care for FAIR, SHARING and NON-PROFIT SOCIAL PROJECTS.

ENTER ZERO ZÜRICH: SO WHICH ZÜRICH ARE WE?

We are ZÜRIBERG and SEEFELD, because ZERO features the best arts, architecture, good living and culture…

We are ZÜRICH 4 and 5, because ZERO features the coolest nightlife, design and technological innovation, bars and concerts…

We are BAHNHOF STRASSE and CITY CENTER, because ZERO features fashion, theatre, film, business conferences and dining…

We are ENGE and ZÜRICH 3 because ZERO features espresso, cocktails, debates, talks, museums and education…

We are EVERYTHING AROUND THE ZÜRISEE from here to Rapperswill and back around the lake, because ZERO loves the air full of ozone…

We are SWISS ALPS and LAKES, of course, because that is where ZERO sends you to all weekends and holidays, preferably to a chalet with your own fireplace.

SO ZEROZURI.CH FOR YOU IS..:?

CUTTING EDGE, always on the move, always one step ahead to bring you the best program for the day, hand-picked and curated for you by the coolest Zürich specialists in their respective fields.

…the first and only bimonthly print city magazine for Zürich!

…a one-stop solution for LIVING IN ZÜRICH, on- and off-line. FREE of charge, easy to find in the best places around you, or just a click away at ZEROZURI.CH.

HOW ARE WE PUBLISHED?

In PRINT, like the Milanese version, ZERO ZÜRICH is printed in 20.000 copies, 100 pages strong, fresh and new each 1.  in the month.

Meaning 40.000 copies monthly.

Each print copy is collected for FREE and kept for the full duration of the Calendar, and read by at least 2 – 3 more people in the same office, family, among friends and colleagues.

Only carefully selected handpicked 200 addresses in town will feature ZERO ZÜRICH each 30 days anew. And in-between, if they are out of stock:)

We launched the first ever edition on 1. September 2017, to coincide with the first ever DESIGN BIENALLE ZÜRICH, the FOOD ZÜRICH and the DIGITAL FESTIVAL ZÜRICH, to name just a few of the important festivals in September in Zürich.