The topic of this exhibition is laying on the hand: The world has changed, and as we speak, the most exiting new stuff is being presented by a completely new wave of designers who are not only creatives, but in the same time makers, producers, entrepreneurs, distributors, representatives, own gallerists and PR people… BNW’s concept is bringing together key, fresh “Designers/ Makers/Entrepreneurs” rethinking the entire business and creative model, carefully handpicked en course of our world travels in 2014.united under one common denominator : THE PURSUE OF TRUE CLASS and exelLence. These new “Leading Creative Minds of the 21st Century”, (which is the official slogan of BNW since 10 years), are defining a truly BRAND NEW WORLD of design, that currently only a few of the best and most innovative of the established design producers can match. This situation was unthinkable of only a few years back. BNW wishes to celebrate those international masters of design at the Fourisaloni 2015 in Milan, by offering them and the audiences an innovative platform and framework those works deserve, borrowing from the best knowledge and curation practices we developed from ten past years of producing our ground breaking global conferences.
The Milan Design Week is the most important and renowned design event in the world; for already more than 50 years, this event announces the start of the new design year internationally. Every April, the official fair ‘Salone del Mobile’ and all associated events (with the over arching title ‘FuoriSalone’) occupy the center and reach out into the neighborhoods of Milan. And each year, a large, influential and professional audience heads to Milan to discover the newest designs, to scout fledgling talent, to obtain fruitful inspirations and to do business. Every year more than 300.000 visitors embark to visit the Milano Saloni and Fuorisaloni, of which over 150.000 visit the central Brera Design District.