The topic of this exhibition is laying on the hand: The world has changed, and as we speak, the most exiting new stuff is being presented by a completely new wave of designers who are not only creatives, but in the same time makers, producers, entrepreneurs, distributors, representatives, own gallerists and PR people… BNW’s concept is bringing together key, fresh “Designers/ Makers/ Entrepreneurs” rethinking the entire business and creative model, carefully handpicked en course of our world travels in 2014. united under one common denominator : THE PURSUE OF TRUE CLASS and excellence. These new “Leading Creative Minds of the 21st Century”, (which is the official slogan of BNW since 10 years), are defining a truly BRAND NEW WORLD of design, that currently only a few of the best and most innovative of the established design producers can match. This situation was unthinkable of only a few years back. BNW wishes to celebrate those international masters of design at the Art Basel 2015 in Basel, by offering them and the audiences an innovative platform and framework those works deserve, borrowing from the best knowledge and curation practices we developed from ten past years of producing our ground breaking global conferences.
The newly commissioned Brand New World installation by Dante – Goods and Bads, premiered at the Salone del Mobile 2015 will also be presented in the Laufen Forum during Art Basel.