Britt Moran and Emiliano Salci of DIMORESTUDIO create a vibrant setting for the newly opened Brand New World Salon in Zürich. A rich palette, luxurious fabrics, glossy and mirrored surfaces, bronze and brass finishes, evocative of their ebullient creative energy, are employed to define the space of the gallery,
The 40 square metre Salon is furnished with the latest and most iconic pieces designed by DIMORESTUDIO, part of the Progetto Non Finito and Progetto Tessuti collections. Launched at Salone 2017, Poltrona 101 with its sleek metallic structure and richly textured cushion, Tavolo Basso 116 with its mirrored surface, Lampada 108, reminiscent of Asian lanterns with a lampshade in painted silk, Armadio 099 in mahogany with poly-lacquered finish and mirrored base, handles and decoration, a richly draped curtain in linen depicting a crowd of people, and cushions portraying female figures are all part of the special set up.
Also featured are Divano 010 with its oxidised brass structure and ribbon like legs, Applique 107 with its brass structure and decorated mirror lampshade, Coprivasi 095 in metal, and the bold monochrome Tappeto 004 in wool.
« We wanted the set up to reflect our aesthetics and style, and to share it with the art and design savvy and discerning public in Zürich» say Britt Moran and Emiliano Salci.
Founded in Milan in 2003 by Britt Moran and Emiliano Salci, DIMORESTUDIO is a full-service, global architectural and design studio that spans residential, retail and hospitality interior design projects, as well as production of furniture, textile and lighting design.
From the outset, DIMORESTUDIO’s vision of bold, unexpected, colour-saturated design and the creation of its richly alloyed and layered atmospheres, set the firm apart. At its core, the duo’s sophisticated aesthetic rests on the art of contradiction: it is dramatic yet contained, opulent yet controlled. The secret is in the daring mix and the transporting mood. The allure is in the constant willingness to reinvent and transform.
Moran, a North Carolina-born former graphic designer, and Salci, a former art director at Cappellini who was born in Arezzo, Tuscany, are a perfect fusion of talents. The story of their journey begins in Milan’s Brera district. The Via Solferino apartment, now unified with a second one, is the location for their 35 person office and for DIMOREGALLERY, which features a rotating installation of the pair’s latest work, as well as a platform for masters of design, artists and young designers championed by the duo.