Sasha Vidakovic

Our favorite Art Director to go to when we have a cutting edge order / With more than 20 years of experience in the discipline of visual communication and branding / Londoner Sasha Vidakovic has created communication strategies, identity programmes, packaging and environmental graphics, as well as books, brochures and catalogues / For clients ranging from big global brands to small businesses and individuals.

Sasha Vidakovic was born in Sarajevo, Bosnia and Herzegovina, where he studied Visual Communications at the Academy of Fine Arts. After moving to London in 1991, he worked as a designer and creative director of some of the most renowned international design and branding agencies. His career took him to Milan, Italy, where he was a creative director of another global branding agency for a number of years. Returning to London, he established SVIDesign, an independent brand and design consultancy which applies a strategic and analytical approach in reaching creative design solutions.

Besides professional activities, Sasha pursues personal engagements with design schools and colleges where he occasionally gives lectures and workshops. He is a member of ULUPUBIH and approved as member of CSD in 1995. He also designs and publishes posters as a personal response to world issues. Sasha’s work has appeared and won awards in design publications and various international poster exhibitions. He is a recipient of the 6 April Award of City of Sarajevo for his achievements in graphic design. He has sat on a number of judging panels for design awards (including D&AD and Design Week) and was elected Fellow of the Royal Society of Arts and advisor and ambassador of Belgrade Design Week and the Sarajevo Green Design Festival. Sasha is also a visiting lecturer at Condé Nast College of Fashion, London, and the European Institute of Design IED, Milan, Italy.