Brand New World is a global art and design intelligence consultancy based in Zurich, Switzerland and the brainchild of creative entrepreneurs Vesna and Jovan Jelovac.

Brand New World Salon is the newly opened boutique contemporary platform to experience design thinking. It will change the way people think about and engage with design.  It will make design magical and metamorphic.

Its mission is to promote collectible design objects that will constantly grow in value – and people, project and ideas that will change the world’s understanding of design.

Brand New World Salon shall become Zürich’s boutique premium, year-round window to the best of the sparkle of global contemporary and collectible design from Milan, London, Paris, Brussels, New York, Rio, Berlin, Madrid…

Due to size and unique physical characteristics, the Salon shall showcase only one strong design statement at a time as exhibition.

The Salon is closed from April 1st only to reopen on August 29th 2019 at our new address in Limmatstrasse 268 + 270, 8005 Zürich. Check out our new family at lowenbraukunst.ch 


All projects are produced in partnership with global and local experts – leaders in design promotion and presentation, as well as “Leading Creative Minds of the 21st Century”. BNW has so far worked with over 500 leading global design and creative industries’ opinion makers and brands in its 10 year history. We especially nurture our media partnerships.

BNW offers to brands, who understand what amount of value to their businesses is added and depends on design and creativity, a nonpareil global premium platform, ever sharp, fresh, unbiased and independent.




Brand New World projects are curated and produced by Vesna and Jovan Jelovac – started in 2005 as Belgrade Design Week.

Belgrade Design Week is today the most important one-stop connection point between creative industries, business, government, academia and media in South East Europe, based in Belgrade, Serbia. Without hiatus since 2006, BDW organizes non-profit the region’s leading annual design festival, with its famous international conference BRAND NEW WORLD as heart piece, which serves as educational platform and meeting point for the exchange of ideas and experiences between international, regional and national professionals and entrepreneurs from all areas of creative industries such as design, architecture, publishing, branding, advertising, communication, arts, photography, retail, education, culture management…

Additionally, BDW publishes design related movies, books, newsletters around the year, as well as an annual documentary conference feature movie. BDW’s daily TV chronicles are aired in prime time on national TV during the festival. BDW also acts as producer and partner of local and international design events such as exhibitions and workshops, roundtables, competitions etc, and is in Serbia especially renown for its nonprofit nationwide campaigns for the implementation of design thinking in everyday life, such as the “100 BDW creative playgrounds for the children of Serbia” project.


WHO we are is the annual meeting point of South East Europe’s creative industries, in Belgrade, Serbia, a year-round one stop solution for the creative community, a top ten creative event in the world, member of BEDA, founding member of the Association of Global Design Week Cities and partner of the EU-wide “Human Cities” project.

WHAT we do is make the connections between some of the foremost creative minds on the planet, their ideas, their products, their processes, and you.
HOW we do this is by producing a world class conference and a cutting edge regional design show, while making time for our guests to explore the gourmet and nightlife capital of the region – Belgrade.

WHEN we started in 2005, we envisaged a private, non-profit event funded in equal part by reputable national government and international institutions, commercial sponsors and visitor’s box office sales.

WHERE we help is in showcasing object and graphic design, architecture, branding, advertising, music, digital media, TV, art, publishing, film, fashion, media and all other forms of design related business.

WHY we exist is to connect the creative industries and the world of business without bias.

Brand New World AG

Eisengasse 18, 8008 Zürich, Switzerland

The Salon is closed from April 1st only to reopen on August 29th 2019 at our new address in Limmatstrasse 268 + 270, 8005 Zürich. Check out our new family at lowenbraukunst.ch 

Jovan Jelovac, Co-founder and Partner, jovan@nullbrandnewworld.ch

Vesna Jelovac, Co-founder and Partner, vesna@nullbrandnewworld.ch

Press contact: press@nullbrandnewworld.ch

Visit Brand New World Photo Gallery

Download: BRAND NEW WORLD MILANO 2015 @ DUSAN exhibition catalogue

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