Senior Managing Director Laufen Bathrooms AGBrand New World has curated an experiential evening full of unexpected experiences, installations and discussions that will provoke thoughts about art, architecture, design and innovation at the Laufen Forum. A multidisciplinary approach, involving design and architecture, art and technology, anthropology and entertainment that will make it possible to portray new forms of expression, allowing all participants to interact with visitors.
Kai-Uwe Bergmann is a Partner at BIG who brings his expertise to proposals around the globe, including work in North America, Europe, Asia and the Middle East. Kai-Uwe heads up BIG’s business development which currently has the office working in 17 different countries as well as overseeing BIG’s Communications. Kai-Uwe most recently contributed to the resiliency plan The Dryline to protect 10 miles of Manhattan’s coastline.
Featuring an installation curated by Dante Goods and Bads which was originally presented during the Milan Design Week at the Brand New World installation, an interactive dining experience created by Studio Appétit and a trend-forecasting lecture given by Zuzanna Skalska combined with a unique discussion panel fusing art, architecture, design and food.
The driving force behind 360 Inspiration’s trend research is Zuzanna Skalska. With Zuzanna’s rich experience and smart perspective on what’s going on in the world of design you can catch the latest inspiration for your business. She has a keen eye for what’s going on in economy, society, technology, environment and politics, visiting international trade fairs as well as seminars and conferences. Her approach gives you the insights and analyses you need in a concise, easy-to-understand way. Zuzanna Skalska brings trends to life in her distinctive and passionate way!
“The key to innovation is inspiration, and inspiration is triggered more than anything by emotion. To experience something, is to feel it. So the best way to create emotion is by challenging new experiences”.
Founder of Studio Appétit
The diversity of the creative industries has become an incentive to develop an experimental, stimulating programme in which different, independent disciplines coexist in order to stimulate an ever-changing, evolving intellectual process.
“Brand New World is delighted to present the latest global creative perspectives in form of our signature rollercoster ride of ideas and arguments. Design today is much more than just a tool for the achievement of profits and economic success. It as a carefully crafted methodology for the introduction and realization of new ideas to our society.”
Vesna and Jovan Jelovac
Curators and Founders of Brand New World
Brand New World is delighted to present these latest creative perspectives with some of the world’s most successful architects, designers, publishers and institutions: Athanasios Argyropoulos from Marina Abramovic Institute (MIA), Kai-Uwe Bergmann from BIG – Bjarke Ingels Group, Christophe de la Fontaine from Dante Goods and Bads, Marcus Fairs from Dezeen, Ido Garini from Studio Appetit and Zuzanna Skalska from 360Inspiration, moderated by Jovan Jelovac, co-founder of Brand New World, forecasters of future design.
Marcus Fairs launched Dezeen at the end of November 2006 and the site grown rapidly ever since, now attracting over 1.75 million unique visitors every month. It is widely regarded as one of the most influential design websites in the world. As founder and editor-in-chief of Dezeen, Marcus has won awards including the BSME’s Business Editor of the Year in 2013. In the same year he was named one of the 100 most influential figures in the UK creative industries by the Hospital Club.
It is an important occasion to reflect on that complex process that transforms an ordinary object, sometimes even common, into a piece of art trying to discover which are the elements that define the fine line between the two.
“The MAI (Marina Abramovic Institute) explores, supports, and presents performance. MAI encourages collaboration between the arts, science, and the humanities. MAI will serve as the legacy of Marina Abramovic.
When complete, MAI Hudson will be home to the Institute, providing a space for performance, multidisciplinary collaborations, and educational programming.”
Managing Director of Marina Abramovic Institute (MAI )
Laufen have always had a special interest for arts, being directly involved in exhibitions and workshops with artists and the firm conviction that art is an inspiring model for industry. The company is perfectly aware that culture is increasingly important in the contemporary processes of economic value creation and that the cultural and artistic world is a source of economic and social growth.
“Our arts programs are a long-term effort to create a corporate culture that inspires innovation and intelligent risk-taking, for these are the keys to our business success.”
Director of Marketing and Products Laufen Bathrooms AG
International designers selected for the BRAND NEW WORLD powered by LAUFEN exhibition include TOM STRALA and ADRIEN ROVERO from Switzerland, REINIER BOSCH and CRISTINA WILCKE from Holland, ILAN GARIBI FOR GAL GAON COLLECTION from Israel and DANTE – Goods And Bads from Germany.
Here is what they say about their Brand New World approach: “Create a connection. Create material objects that are not merely things, but favorites. Talismans. Everyday products that are not a priori practical, useful, efficient but rather: emotional. So they can have unlikely material attributes like humor, vanity, passion. Comfort, even.”
Christophe de la Fontaine
Founder of DANTE – Goods And Bads
Bus Transfer from railway station Basel SBB Exit Meret Oppenheim Strasse to Laufen
18:30 – 19:15
INTERACTIVE EATING EXPERIENCE
created by Studio Appétit
19:15 – 20:30
MULTI DISCIPLINARY DISCUSSION PANEL
moderated by Jovan Jelovac, BRAND NEW WORLD
Athanasios Argyropoulos, MARINA ABRAMOVIC INSTITUTE (MAI)
Kai-Uwe Bergmann, BIG – BJARKE INGELS GROUP
Christophe de la Fontaine, DANTE – GOODS AND BADS
Marcus Fairs, DEZEEN
Ido Garini, STUDIO APPETIT
KEYNOTE SPEECH: TREND LECTURE
Zuzanna Skalska, 360INSPIRATION
20:30 – 21:00
INTERACTIVE EATING EXPERIENCE
created by Studio Appétit
Shuttle Bus to Basel SBB
> rsvp required until TUESDAY, June 16th
Venue: Laufen Forum, Wahlenstrasse 46, 4242 Laufen, Switzerland
Here comes the BRAND NEW WORLD to you once again!