Brand New World Milano 2015 in Sleeper Magazine

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Brand New World, produced by Vesna and Jovan Jelovac, forecasters of design future, presents some of the most exciting design works of 2015 in the Dušan showroom, Milan.

The event shows Design 2.0, powered by Laufen, bringing together key international studios who epitomise the new concept of Designers – Makers- Entrepreneurs, rethinking the entire business model. The line-up includes Dante – Goods and Bads, Studio Drift, Tom Strala, Studio Appetit, Adrien Rovero, Buro Belen, Reinier Bosch & Carolina Wilcke, and Ilan Garibi for Gal Gaon Collection. An opening Vernissage will feature a musical score by the German DJ’s Kill The Tills, powered by Architonic.

Brand New World curator, Jovan Jelovac, commented: “We are very excited to recreate the idea of a classical author’s salon at Dušan’s fashionable showroom, with works and the spirit matching his own terribly high couture propositions. After all, the name is Saloni, not another Design Week, and the city is none less than Milano, so we are speaking of rarefied class, deeply rooted in both cutting edge avant-garde, as well as laser sharp craftsmanship.

“The location is smack in the middle of town, in one of the legendary Gio Ponti buildings, on the border of Brera and the new up and coming San Gregorio area, which our friends from Wallpaper, Droog Design and Kvadrat, among others, have so beautifully opened for international design now.”

Brand New World has also created platforms in London, Miami, Ibiza, Basel, Paris, Istanbul and Moscow, with a permanent design gallery in Zurich, Switzerland. Plans are in place to bring the exhibition to New York and Sao Paulo.

Read more at Sleeper Magazine