As we head to Milan, this particular year will be unique with EXPO starting shortly after the Salone finishes. The energy is already present with pavilions complete and many ‘sneak previews’ being planned. At the fair this year, Euroluce is going to be a major destination. It always exceeds expectations and we have heard from a number of journalists who plan to spend more time at the fair this year.
In the city, there are expanding districts and destinations and within our Milan pack this year we have tried to make this easier to navigate. Tortona is making a big effort this year, Brera continues to get stronger and we are going to head to 5VIE, San Gregorio Docet, Zona Santambrogio and San Babila.
This year seems to be the year of the Palazzo. Not only will our own project at Palazzo Crespi with Airbnb and Fabrica be unmissable, but others you should not miss include Palazzo Clerici with Vitra Design Museum, Palazzo Serbelloni with Caesartone and Philippe Malouin, Palazzo Bocconi with Louis Vuitton, and Palazzo Litta with DAMN° magazine and MOSCA Partners.
We look forward to seeing many of you. So much of this week is about seeing friends we value from around the world.
As always, you will find key hashtags, people to follow on social media, and our personal favourite restaurants, bars and cafes.
Hopefully the sun will shine!
See you in Milan,
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