Brand New World curated by Vesna & Jovan Jelovac of Belgrade Design Week, by TLmag

Brand New World is delighted to announce the most exciting exhibition that will showcase new pieces will showcase new pieces by international design studios at the Dušan showroom in Milan during the Fourisaloni program from 14 to 19 April. it is one of the most elegant design showrooms in this city. This event will bring together eight key studios – brands and exhibitors – that each epitomise the new concept of “Designers/Makers/Entrepreneurs” – rethinking the entire business and creative model. The line-up includes Studio DriftTom StralaStudio AppetitAdrien RoveroBuro BelenReinier BoscheCarolina Wilcke and Ilan Garibi.

bnw opening visual

“We are very excited to recreate the idea of a classical author’s salon at Dušan’s so fashionable showroom, with works and the spirit matching his own terribly high couture propositions. After all, the name is Saloni, not another Design Week, and the city is none less than Milano, so we are speaking of rarefied class, deeply rooted in both cutting edge avant-garde, as well as laser sharp craftsmanship. The location is smack in the middle of town, in one of the legendary Gio Ponti buildings, on the border of Brera and the new up- and coming San Gregorio area, which our friends from Wallpaper, Droog Design and Kvadrat, among others, have so beautifully opened for international design now. Congratulations!” – Jovan Jelovac, one of curators.

Vesna and Jovan Jelovac – both forecasters of design future – are founders and CEO of the Belgrade Design Week. Founded in 2005, as a true rarity in the world of festivals – as a non-profit event, Belgrade Design Week is the first festival of creative industries and modern business in Serbia and the South East European region. They are curators for the Brand New World exhibition 2015 which is powered by Laufen and will take place at Dušan showroom in Milan from 14 to 19 April 2015.

TLmag is pleased to give you an appointment there.

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